Employees get to see a webpage on zerocater.com that has all of their upcoming menus for the next couple of weeks. On the day the food is delivered, they can use that page to rank the food and comment on it. That feedback is critical to us because we use it to figure out what to order in the future (I tell people we're "Pandora for food").
Well, sure, I agree that they need to focus on their core service; in this case - delivering "lunch" -- which by my comment could be inclusive of accompanying floral arrangements.
I.E. you order a zerocatered meal for a team/exec briefing/whatever - and choose to add some arrangement along with it.
Personally - I have been wanting the netflix of floral delivery for some time at my home. There are already services that do whole corporate plant service, but this is a much broader scope (e.g. showing up regularly to service said plants). Adding simple floral arrangements to an already delivered product is not such a far reach from their core service - there would be no service - just delivery.
