EFF is an non-profit activism organisation that stands up for freedom and civil liberties (amongst other things).

So organising a peaceful protest seems to me to be fully within their remit and entirely appropriate?

It’s about as fundamental as you can get when it comes to exercising people’s rights to stand up for what they believe in, peacefully but firmly.

Despite the fact that their areas of focus are in the digital realm, sometimes you can’t beat the power of in-person organising IRL.

Edit: I’d be interested to hear what you think they should be doing that they’re not. (Genuinely, not trying to bait you!)

I don’t see anything wrong with these awareness raising events but what else could they be doing from your perspective?