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>That’s because every time someone scrolled past a video in their newsfeed it counted as a view, no matter how fast that scroll was. This was likely used to try and entice video creators who equated views with revenue.

At least in the ads space, a view was counted as three seconds watching a video.

It's pretty bad (and much video is unmeasurable, anyway) but it's not as bad as you're making out.



I’m more talking about user-generated content (non-ads). Do those have the same rules for what counts as a view?

Is the 3 seconds counting the pre-load as the video is just coming in to frame? I suspect it does.




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