> Btw this binary view of the world where Amazon is bad and others are good (or vice versa) seems to be a very American thing.
It's not.
In France it's the same thing. But the "Amazon is bad" is not really about destroying businesses (since it was done decades ago by malls, now cities are just banks, insurances and clothing crapshops like Zara) but about the fact that they are not paying taxes and they provide awful work conditions to people.
So you tend to be considered as someone who doesn't care if you buy at Amazon. (But we're still waiting for proof that companies trying to compete with Amazon don't act the same way).
People are sick and tired of Amazon deriving huge profits out of the UK market ($17.5 billion in 2019) and paying just a minuscule amount of tax on those UK sales (£6.3 million in 2019) using a mixture of clever accounting techniques (not available to other businesses) and funnelling profit out via subsidiaries in low tax jurisdictions (Luxembourg).
It's not.
In France it's the same thing. But the "Amazon is bad" is not really about destroying businesses (since it was done decades ago by malls, now cities are just banks, insurances and clothing crapshops like Zara) but about the fact that they are not paying taxes and they provide awful work conditions to people.
So you tend to be considered as someone who doesn't care if you buy at Amazon. (But we're still waiting for proof that companies trying to compete with Amazon don't act the same way).