Yes this is the key. Most of Europe is in the same boat. Eating produce in Greece however is astoundingly better. Italy was less consistent on this but still better.

Which leads me to wonder if its really the genetic choices or is it just something about the farming, nutritional rich soils, or transportation/timing?

> Which leads me to wonder if its really the genetic choices or is it just something about the farming, nutritional rich soils, or transportation/timing?

- the soil plays no great role in taste but is of course the farmer most precious resource. - the plant genetics is preponderant in taste. - the consumers and farmer genetics and culture are loosely related to the plant genetics. - the missing pieces, distribution and seed providers, are the most important pieces, deciding on prices, margins and on the characteristics necessary of the products to improve those.

Local products are always best. But I can’t grow exotic fruits in Paris.

France is good for tomatoes too. I think it's definitely partly about local availability. But probably also a bit to do with cultural consumer choices too. France/Italy/Greece all have big food cultures in a way that isn't quite matched by northern European countries.

That said, it seems to be getting easier to get high quality vegetables (including tomatoes) here in the UK. It's not from a supermarket and you pay more, but it is available (maybe still not quite as good as other countries, but certainly much improved on the flavourless stuff).

France has great tomatoes, but a random tomato you buy on sale at the huge supermarkets aren't any better than anywhere else (in my experience).

In France, standard supermarket tomatoes are standard bad - but we see increasing availability of different species obviously taking genes from heirloom varieties... They taste great and consumers are beginning to understand that weird shapes and colours mean flavour.

Sunshine is the other big variable. Most fruit will only get sweet during ripening if it's receiving enough sunlight. This is why red grapes are seldom grown in northern latitudes - their dark skin blocks sunlight and prevents them from sweetening during ripening.

Is it really about sunlight and not heat though? Otherwise one would expect to see more sweet fruit coming from northern europe than is the case. Given the near absence of "night."

Forget about local markets. Most of the tomatoes eaten in Central Europe came from the 'sea of plastic' in the Mediterranean Spain and Morocco. Cultured from dutch seeds selected to grow really fast. Is a combination of long travel, green picked and so-so cultivars breed for market.

It's also seasonal, and depending on the provenance (local/imported).

I live in Hungary and tomatoes are crap for 10 months a year, when they're generally imported from abroad and are obviously picked up unripe.

Then during the summer you can buy tasteful tomatoes for a while, sourced locally.

In Italy they're better on average, but you can also find tasteless dutch ones in supermarkets (again, picked up unripe).

Yeah, in Italy you have to buy the local varieties. Non-PDO/PGI (protected designation of origin/protected geographical indication) cherry tomatoes are going to be tasteless (and cheaper).

You can get good ones in supermarkets in the UK, you just have to spend more and know what you’re looking for.

Recently I tried Bull’s Heart, which were stupid expensive but delicious. But you can get San Marzano in a bunch of places, and various other plum and cherry varieties with good flavours.

It’s just the average “salad tomato” that tastes like crunchy water.