If it looks good, $20/bulb is cheap. A dimmable CFL costs about $13 and it makes an irritating noise. Regular CFLs are still around $6-7 and nobody likes the way they look. The electricity saving of LED/CFL isn't as great as over incandescent, so that won't resonate with homeowners straight away, but for businesses it's a no-brainer and that will create enough demand to bring the price down.
I have never paid more than $1 for a standard CFL in the past 3 years... I've gone to my local hardware store several times and replaced all of my bulbs, but none of them cost more than $1. Here's a 2-pack at Lowes for $0.98: http://www.lowes.com/pd_20845-371-60038_0__?productId=123352...
After stopping by a store yesterday and remembering I meant to get some lightbulbs, it turns out I was right after all. Incandescent bulbs are <$1 each, but CFLs start around $5. (Walgreens) Also, your link to Loews shows two CFL bulbs for $4.98, not $0.98. If that was a troll, then well-played; otherwise, it's time to visit the optometrist.
