This is both an ad for Signal and an ad for Facebook Ad's ability to target depending on who is reading it.
What I mean is that for your average consumer, they'll read this and be horrified that Facebook is using the information they voluntarily gave Facebook to make money. But someone who is buying ads will read this same thing, be impressed by just how tightly Facebook can target, and put $10K into an Ad Account to try it out.
As to me, I use Facebook, I am willing to see ads within Facebook using the information I share with Facebook but where I draw the line is Facebook "leaking" into my wider web browsing history (either tracking me, or using my non-Facebook browsing to advertise to me on Facebook). Therefore, I use Mozilla's Facebook Container extension and blacklist Facebook/Instagram's "Share" tracking buttons.
I also access Facebook from a mobile browser rather than app and use Signal instead of Facebook Messager, to limit Facebook's ability to track my location and other phone meta-data.
It's absolutely transparent then that, without intervention, companies act in ways that are against individual's and society's best interests in order to make more money.
With that evident fact, we to face the reality, however uncomfortable, that manufacturing desire at this scale has become unambiguously unethical.
This claim seems to be predicated on some unrealistic standard wherein all businesses have dedicated professional in SEO and or advertisement management (or outsourcing to media management companies who do).
That exists of course, but sole proprietors, small businesses, and medium businesses also purchase online ads in high volume and therefore people from other domains are commonly buying ads (or more importantly for this discussion: deciding where to spend limited ad dollars).
Isn't it clear the moment you buy your first ad on Facebook that there are extremely specific categories you can target, i.e. to any "person buying ads"?
Yes, non-ad people doing ad work may not be aware of it. Anyone who is an "ad person" who is unaware of the degree to which internet ads can be targeted is not an "ad person", though.
What I mean is that for your average consumer, they'll read this and be horrified that Facebook is using the information they voluntarily gave Facebook to make money. But someone who is buying ads will read this same thing, be impressed by just how tightly Facebook can target, and put $10K into an Ad Account to try it out.
As to me, I use Facebook, I am willing to see ads within Facebook using the information I share with Facebook but where I draw the line is Facebook "leaking" into my wider web browsing history (either tracking me, or using my non-Facebook browsing to advertise to me on Facebook). Therefore, I use Mozilla's Facebook Container extension and blacklist Facebook/Instagram's "Share" tracking buttons.
I also access Facebook from a mobile browser rather than app and use Signal instead of Facebook Messager, to limit Facebook's ability to track my location and other phone meta-data.