Written from the perspective that the most straightforward explanation is true:
Bad analogy. Nobody entered anyone else's business.
The defendant prefers that its users get good quality information, and the plaintiff's reputation for low quality information runs afoul of that practice.
> The defendant prefers that its users get information that a) maximises the defendant's ad revenue and b) advances the defendant's preferred narratives.
Written from the perspective that the most straightforward explanation is true:
Bad analogy. Nobody entered anyone else's business.
The defendant prefers that its users get good quality information, and the plaintiff's reputation for low quality information runs afoul of that practice.
Also, why would a thief report his own crime?