Google analytics is the wrong end of Google. Sure you can get few customers now ... | Hacker News

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		ganeshkrishnan on March 31, 2021 \| parent \| context \| favorite \| on: Taking on Google Google analytics is the wrong end of Google. Sure you can get few customers now and then who love privacy and will ditch GA. But for most, GA is how Google ads knows how to calculate conversions. People who want to use Google ads (which are everywhere) have to use GA. If you are not using Google Ads, I dont think Google cares much about your site anyway.

winrid on March 31, 2021 [–]

You don't have to, use GA with ads, if you go the "maximizing clicks" route. Yes, it's less accurate.

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