This is the problem with capitalism - company is starting to be getting too big to fail and the rich are looking to exploit it as a storage of wealth and influence. It has no longer a mission to provide value for customers, but to provide value to shareholders while doing everything in its power to keep or increase the value and stifle the competition, so that customers who no longer like the product had nowhere to go. When a company reaches that point it should be ordered to split by law or it should not be allowed to be sold to other company. Another thing that needs fixing is corporate ownership - it should only be possible for individuals to hold shares - as individual will unlikely to have a negative influence as corporate shareholders do.