That's the challenge, got to make the implementation so slick and solid that it can win over people who don't care! Some friends and I are working on a Matrix client and we want to put in some features we've always wanted in a chat system (count-down to events, sophisticated ordered spoiler tags, themes, alert words, mute levels, etc). Some exist in others, some don't, but I think there's lots room for improvement in the messaging space in addition to the (for me) non-negotiables of encryption and decentralization.