Trust. Any experienced marketer will tell you that is the most difficult part of securing a transaction. Whether Android users and fans agree or not, the purchase behavior on iOS vs Android mirrors any other comparison of luxury or near-luxury shopping behavior compared to lower rent shopping options.

The rent is higher to get in to the AppStore, too, given you need a $100/year subscription and a Mac. Apple keenly understands aspirational marketing and it trickles down to apps.

Of course Android has millions of users that simply can’t afford to buy apps, but even among those that can, it is a psychological difference.

> Of course Android has millions of users that simply can’t afford to buy apps

I think the portion of Android users that can't afford to buy an app is very, very small. It's no where near big enough to explain the difference between the two platforms.

> but even among those that can, it is a psychological difference

I think so too. Even people who are able to spend a dollar or two on an app are unwilling.

pure speculation, but I doubt there's some intrinsic quality of android that makes users reluctant to pay for apps. more likely, people that are very price sensitive are more likely to have an android phone to begin with. the cheapest new iphone is already $400. while it may not be a good long-term value, you can buy an android phone for $50.

I think there is some intrinsic quality of Android hardware and software. It might be that it's from Google and so it feels like ever swipe and tap is monetized in some way. Or maybe it's the latency of the display and the way so many apps have display issues that makes everything feel second tier.

Apple's stuff feels better in the hand and I think that makes a user more willing to invest in it.

meh. the apple hardware and fit/finish is unquestionably better, but neither platform offers anything that I personally want to "invest" in past the purchase price of a serviceable phone. google doesn't respect my privacy, but apple doesn't respect my judgement.

IMO it is because Apple got people used to buying on iTunes when it was only music. Apple's put the effort in to get people used to purchasing digital goods from them. Google's focus has always been ads first so they never created the same mindshare around expecting to purchase software from them, at least not at the consumer level.

Aren't there fewer free apps to choose in iOS? They charge $100 per year to be a developer. That's kept me from making my apps multiplatform.

There's no shortage of apps of any kind in Apple's store as far as I can see. I would say the same is true of the Play store. There are some exclusives on each platform though, but nothing without competitor.

FWIW, I avoid free apps and apps with subscriptions as much as I can.

How many places are you going to restart this same well trod argument?

I wouldn’t say anything except this is twice you’ve brought this up out of the blue under one thread that I’ve seen and this isn’t even talking about the Apple ecosystem.

The structure of the ecosystem precludes some free apps from being listed for iOS. That structure seems to incentivize app makers to monetize, which could explain why people spend more on iOS apps.

Is the $100 fee really the difference and is it comparable with the man hours you would spend porting?

It's absolutely the fee. I can't see paying $100 every year just to let other people use my apps that's $1k over a decade!). If it were a one-time fee like Google, then I would have done it.

I do that as well.

If it's true or not, I don't know. But my impression from using both platforms daily is that iOS paid apps are higher quality, in both design/looks and performance.

You can buy an Android phone for $25 in the US, and much of the rest of the world is completely priced out of buying apps or subscriptions. There are many people who use Android phones because they're affordable, but they can't afford to buy apps, though.

I don't believe that there are many people who can afford a phone and monthly service but a $1 app is out of reach. They exist, but not in numbers high enough to explain the gap between the two platforms.

Because Android is the default phone, there are a lot of people who get one and then never install a single app on it because all they really wanted was a mobile phone and a camera.

There are quite literally billions of people on Earth for whom a smartphone is a necessity that they will save for to buy used, but for whom paid apps are superfluous and whose costs cannot be justified.

Even in markets where that isn't true, it doesn't explain the gap between spending on apps by Android users and iOS users.