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> Almost everything on Facebook has a comment thread attached, in-app, with your friends' comments at the top.

Two things about comment threads. Does everything have to have a comment thread? And this isn't just Facebook specific question, the vast majority of media sites put comment threads below their articles. Clearly, allowing user engagement at massive scales comes with a cost: moderation, disinformation, etc.

On Facebook, I can't choose to disable comments or likes on a per-post basis. They are always there, whether I like it or not. The only agency I have is to change the visibility of the entire post, and even that's not necessarily what I want.

I only post something on social media if I'm willing to engage with others. Comments are ephemeral and very much direct. They are specific writing format. There are times when I want to put something up but I'm not interested in this kind of direct and immediate feedback.

> RSS is inherently antisocial, like watching TV or reading the newspaper alone.

Newspapers, RSS and TV are only "anti-social" to the extent that don't get immediacy of giving feedback in the form of a comment or a like.

You are very much free to share and publish your own opinions about TV and newspapers via different channels. You could even write a reader letter to news outlets if you don't like what they publish. Or you could e-mail your opinions to friends and discuss them via a mailing list.

RSS itself doesn't give you that immediacy either. But you're very much free to make a post on your own blog, discussing someone else's content and have a discussion via RSS feeds and pingbacks. Back in the late 00's, during the heyday of blogs and RSS, that's exactly what happened for a brief while.

The main reasons why social media are popular is immediacy, visibility and short-lived. The massive downside of such communication is that it reduces the opportunity to reflect and make well-thought, nuanced arguments. While immediate communication has it's place, it's not healthy to have that as your only type of communication or learning about the world around you.



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