I am a lawyer, and what ggchappell said is correct.
The work required to license either isn't difficult. Arguing back and forth on terms is how the legal bills add up. It all boils down to how much money must be paid.
Your product is mostly the underlying asset, not the streamlined process.
Remember, every licensee of the copyright or trademark will be selling the same thing (mostly). How do they differentiate themselves in the market? Probably price, in a multitude of ways.
The work required to license either isn't difficult. Arguing back and forth on terms is how the legal bills add up. It all boils down to how much money must be paid.
Your product is mostly the underlying asset, not the streamlined process.
Remember, every licensee of the copyright or trademark will be selling the same thing (mostly). How do they differentiate themselves in the market? Probably price, in a multitude of ways.