Since they never described the context, Skroutz seems to be the dominant online price-comparison site for Greece. Which, I agree, would make the name make sense.

I had never heard the name before, and I felt the article lacked some context. Googling it, there seems to be very little content about them in English, which makes the nice blog post almost surprising. :)

Correct. Greeks (and a few other markets) use it to compare prices and buy stuff. That being said, they are in the process of expanding their business right now with new products/different offerings.

There are some growing pains there but it's an interesting company overall and they experiment with the work/life balance (e.g. they did 4 day weeks at some stage, unsure if they went ahead with that or reverted to 5-day weeks).