I truly believe 3D can be a massive plus for the theater experience. But there hasn't been a match of "good movie" and "good 3D" yet. Not outside of animation. DRIVE ANGRY had good 3D. PRIEST has good 3D. But they aren't good movies. THOR was a decent film with awful 3D.

A big part of it is experience, too. DRIVE ANGRY was the second 3D film for its director. PRIEST is like the millionth 3D film for its cinematographer.

The time will come. I'm sure of it. I just hope it comes while people still see 3D films.