Back then, it was in everyones interesst. Trump caused controversy, that drove traffic. Same applied for mainstream media and TV, everyone covered im because he drove engangement. The world would be much different, if everybody would just not have covered him and his rallies already in 2016. Everybody did, so.
Covering doesn’t mean letting him speak directly to the public. CNN also let him speak live after the election, but when he started speaking nonsense they interrupted the feed.
What’s happening this week isn’t new, it’s been happening for years.