My take on the site by the author - he's great at the tech side of websites, and SEO, but needs to go more in-depth on his articles. The Wirecutter, Healthline, NY Mag Strategist are the baseline now - high quality, in-depth articles.
If small sites want to compete they have to specialize and go deep - it's hard to beat incumbents at the thing they've been doing for decades - and with paid staff/journalists writing the articles!
It's not so much the tech side of SEO, it's about the content.
If small sites want to compete they have to specialize and go deep - it's hard to beat incumbents at the thing they've been doing for decades - and with paid staff/journalists writing the articles!
It's not so much the tech side of SEO, it's about the content.