The people from the "Do No Evil" era, who built the company, have all retired with their millions.

It's a very different crew running the mature company now.

Larry Page was the CEO of Alphabet until the end of 2019. He owns over 40 million shares.

Sergey Brin was the President of Alphabet until the end of 2019. He owns ~39 million shares.

The actions of Google from inception until 2019 are the personal responsibility of these two men. They are both "retired" as of today but still have an extreme amount of influence on the company.

This type of monopolistic behavior will not stop until the people who are personally responsible for corporate behavior are held personally liable.