Yep. What's sad is that because of BranchOut's pedigree, they'll probably get the Zynga treatment. Make enough money for Silicon Valley VCs, through a few pennies at local charities and, like magic, your sins are erased and you've got the TechCrunch CEO of the year.
The worst thing is this kind of crap is very effective. Look at Zynga, they've built a billion dollar company out of it.