Well, amex is pretty good in features and experience end to end. In comparison, the Uber card was garbage as it's just a badged Barclay Bank card with shitty apps and an awful purchase notification implementation.
But usually the rewards are all anyone cares about, and the Apple Card is decidedly mediocre and pell mell here.
2% back on all purchases made via contactless is pretty decent for someone who doesn't want to think about which card to use at the restaurant vs pharmacy vs grocery store.
I guess more what I was getting at originally myself was Apple opening a credit card didn't strike me as big news of bigger things on the horizon. Given dozens of other companies do the exact same thing, some also doing the 2% back everywhere thing.
It just seemed like a pretty typical thing large companies do these days.
But usually the rewards are all anyone cares about, and the Apple Card is decidedly mediocre and pell mell here.