Yeah, that’s sort of what I like about the Tesla: the interactions I care about are almost all accessed through the controls on the steering wheel (volume up/down, next/previous track, play/pause, cruise control adjustments) or through sticks. The screen mostly is for setting up music when you first get into the car, navigation, car status info (speed, fsd visualization, speed limit, energy consumption). Also, when charging, it’s nice to have a big screen for Netflix.
That’s not my point: my point is that I mostly don’t have to interact with the screen while driving because they made good decisions about what controls to put on the steering column.
You can imagine why, for many, this is hard to believe. People have said for years legacy automakers will “catch up” to Tesla, while they continue to ramp at Plaid speed.
Culture is hard, but the core of your business. To not embrace the culture your org needs to outcompete competitors is to embrace failure.
Yeah, I think the issue is that most traditional manufacturers have leaned hard into integrating components made by a variety of manufacturers. Tesla (and Apple) differ because they are mostly into vertical integration: so, they can design all the parts for the “system as a whole” rather than having to work around the limitations of particular off-the-shelf solutions.
