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Electric vehicles are _incredibly_ simple to begin with so a decent chance.

But I also think that the electric car space is already very simple. Apple would be going head-to-head with Tesla which has already stripped away almost everything into a large dash-mounted monitor.



The looks of Tesla cars are conservative. Their cars look as much like gas-powered cars cars as early cars looked like carriages.

I think there’s space for innovation there. The new Citroen Ami, for example, is a bolder design (https://en.wikipedia.org/wiki/Citro%C3%ABn_Ami_(electric) ), but I think one can do better.


Unfortunately, in the US your safety in the Citroen is questionable as you might get absolutely blasted by countless 4,300 lbs. / 1950 kg. SUVs[0] around you.

[0] https://en.wikipedia.org/wiki/Toyota_Highlander#/media/File:...


There are countless SUVs in Europe too. Maybe not as much as in the US, but already too many anyway.


That's a lovely looking design. I am on-board with that.

I was talking about the interior but I would agree that there is room to improve, especially as start thinking about what driverless cars will look like.


Unsure if he can consult for them anymore, but if Ive designed a car I think it’d actually have more physical controls than a Tesla.




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