If you go read the original press release, they use the word "small business" 5 times in 3 paragraphs. The strategy is to spin ad-tech as necessary for the free services that we all enjoy on the internet, and using "the little guy" as the justification. It's pretty much the Trump playbook of leveraging widespread frustration of economic decline across middle-America to win the battle for public opinion. In other words, the elite of the elite claiming their actions will help the common man while being blatantly self-serving.
Will this strategy work? I'm not sure, but it's worth a try because putting the cat back in the bag around data tracking isn't happening. I'd guess there probably is a growing contingent of people who balk at the price of an iPhone and see Apple as representative of "coastal elites", which could play right into the hand of Google/Facebook.
Will this strategy work? I'm not sure, but it's worth a try because putting the cat back in the bag around data tracking isn't happening. I'd guess there probably is a growing contingent of people who balk at the price of an iPhone and see Apple as representative of "coastal elites", which could play right into the hand of Google/Facebook.