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The entrepreneurs of 2077 will learn about this game as an example of poor corporate vision and why you shouldn't ship a dysfunctional product.


Unlikely. This is hardly the first dysfunctional AAA videogame rushed out before it was ready causing a PR disaster.


- This is the first time ever Sony has pulled a game from Playstation Store. The game has literally caused Sony to review their policies.

- CDProjekt worked on this game for 8 years, with employees crunching for several months in exchange for a share of the company's yearly profits. It's worth mentioning that the latter happened during a global pandemic.

- The game's release was delayed several times, leading to more crunch.

- The game infamously failed to add seizure warnings at launch.

Other huge failures I can think of are Brink back in 2011 and No Man's Sky more recently, but this is orders of magnitude worse.


CDProjekt reported that they've recouped the cost of development in hours after sales started. Financially, it's a smashing success. What's the lesson here?


Well, their share price has dropped and they've taken a huge reputational hit — it's not just about one-off sales.


I'm not convinced having a good reputation in the game industry matters. Either people don't care or they forget the instant they see that hot, new demo.


That was before refunds though. It may no longer be true.




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