I don't know what you mean sorry? I don't know what differs at price points, and I don't know what Yeti is. I just know the coolers I have have gaskets which get compressed when you close them. That's why they pop open when I unlatch them, and why it takes effort to close them.
> It's not a cynical marketing ploy like you describe - it's functional.
I believe the parent comment is saying that the closing-force varies closely with price; as price goes up, so does the force required to close it. While there may be a functional reason for some difference between opening-force and closing-force, you wouldn't expect that functional reason to result in that correlation so strongly, and that the majority of the difference in force at high price points is a cynical marketing ploy. (I'm not sure I buy that, it makes sense to me that a more expensive cooler has a thicker gasket to get a better seal.)
Don't worry, that Yeti is still a great cooler (I jest, I jest)
Source: I engineer tactile mechanisms to price points for a living.