I'm not sure if you're saying that (say) "Asynchronous I/O in Rust" should be tracked by arewefastyet.com or that "Asynchronous I/O in Rust" should not be tracked by any website at all, because neither of those make sense.
I think the argument is that if tracked it should not be done on a website using the branding of the original campaign because doing so dilutes the original brand?