> The problem, as with white geeks, is that Asian-Americans disproportionately aren't learning how to bs, how to promote themselves and their products
Actually it is the attitude like this -- the attitude that equates self-promotion with bullshit -- that causes problems for people with an engineering mindset. Not only does such attitude (1) show that you consider yourself superior (bravo) to people who are doing the hard and often boring job of marketing/campaigning, but it also underscores (2) that you, at a fundamental level, do not value communicating with other people, and therefore do not value other people (marketing, at its basic, is communication), and (3) that you will not make a good leader because you lack the social intelligence needed to observe others, learn from your observations, and to pay attention to the details of your and your company's public image.
Social skills are not bullshit; they are intelligence just like everything else. The fact that you only know how to do math does not show that you are intelligent; it only shows that you are specialized. The fact that women prefer men who are good at socializing is, ironically, direct Darwinian selection for intelligence.
I reject that set of skills not because I don't value communicating, but because I think it's a terrible way of communicating. The world has an unbelievable, enormous, tedious, completely indefensible surplus of self-promotion and marketing. Marketing fills every public space and enters every public discussion. What good is it? Look, you have made entire hard and boring jobs of it. Are you doing something useful? Who is it useful to besides you?
Buying into an obnoxiously self-promotional attitude is defecting in a giant Prisoner's Dilemma. It's enriching you only by taking away from others, and at the expense of filling the world with crap. It serves only to make my life and others' a little worse as I filter through "good self-promoters" to find people who are good at ordinary, interesting, non-self-promotional things, who do and say things I actually want to pay attention to. So no, I don't think people who engage in a bunch of self-promotion are stupid or inferior, just selfish and shameful. I will leave money on the table all day in order to not deal with the crap.
Hey, it's relevant to the article:
Having glimpsed just how unacceptable the world judges my demeanor, could I too strive to make up for my shortcomings? Practice a shit-eating grin until it becomes natural? Love the world twice as hard?
I see the appeal of getting with the program. But this is not my choice. Striving to meet others’ expectations may be a necessary cost of assimilation, but I am not going to do it.
How is self-promotion enriching yourself at the expense of others?
"Hey everyone, I'm really good at iOS development." <-- How is this at all harmful to anyone, and how is it bullshit, or making the world worse?
This illustrates an incredibly entitled view held by some geeks - that it is the responsibility of everyone else to come and discover how awesome you are. That is, to be blunt, a load of bullshit worse than any bullshit crockery the worst MBA could come up with.
If you are good at something, how is anyone supposed to know about it unless you make it a point to tell them? How is it someone's fault that they bothered to let their abilities be known to the community at large, and that they got chosen over you?
Quite the opposite in fact - self-promotion can (and does) do more good for the world than quietly assuming that people will realize your brilliance in your silence. Look at all of the code blogs out there offering insight and advice on our industry and our craft - each one authored by someone who is no doubt using it as a tool for self-promotion. Demonstrating their abilities and knowledge by giving it away for free, how is that taking away from others?
Consider the following three approaches of communicating that you are good at iOS development:
1) You write interesting blog posts about iOS development and discuss it with other people working on related projects.
2) You write apps and open-source them or publish them and their utility yields lots of great reviews.
3) You write some mediocre apps, but you make sure to tell people stories about how good you are at iOS development, and you network your way to a piece in every tech blog to advertise your apps.
The difference between 1, 2, and 3 is that your actions in #1 and #2 are actually evidence that you really are good at iOS development, whereas your actions in #3 are not evidence of anything! Nobody with a healthy sense of skepticism "knows" that you are good at something because you make a point to tell them about it, because it doesn't take any skill (in that thing) to do the telling. Someone is supposed to know because you do it and you did a good job and your work helps other people. This apparently sensible approach would work even better if everyone else in the world were not screaming from the rooftops how good they were.
The code blog author writing useful advice is great. That same blog author submitting all his posts to Hacker News contributes nothing more to his greatness.
> The code blog author writing useful advice is great. That same blog author submitting all his posts to Hacker News contributes nothing more to his greatness.
Submitting his blog to HN is part of communicating - and - spreading his advice to an even wider audience. And it's these sort of people who develop a following, influence and success.
You seem to be under some misguided belief that technical excellence is mutually exclusive to communication skills. On the contrary, what the other posters have been saying to your post is that you need both to be truly successful - they are both important and both need development.
A marketer who has nothing worthwhile to market is no better than a technical person who can't communicate his achievements.
Code only speaks for itself to other coders. If all you seek is to mix with other programmers or work on a small self-contained project that is purely code based, then that is fine (I say this in a non-derogatory manner).
But most things in life are not self-contained - you have to mix and interact with people who are not subject matter experts - and with no communication skills, or a belief that 'people should recognise good code when they see it', you'll never go as far as you could if you had accepted that self-promotion is a necessary part of interacting with others.
To a degree yes it does. But an inability to self-promote will, in most cases, limit your influence/reach. Good example is Chrome/Safari/Firefox/IE - they all do roughly the same things, for most people, there is little difference between them.
Google realises the need to self-promote ... they just released their 'Dear Sophie' ad pitched at a wider audience than just the tech community.
> the software actualized by code DOES speak for itself to anyone capable of using it.
And this is the point that one of the parent posters made - this attitude of 'people should be able to tell how brilliant my code/software is' is really arrogant (the parent posters words, not mine). Your customers/users will almost never be more knowledgable about your software than you are - so by not self-promoting, you will actually be losing customers/influence/users because they will pass on your products if they don't understand the benefit to them. This applies to the most brilliant of customers to the dumbest.
any yet the self-promotion of browsers has NOTHING to do with their quality!
ms did a great job of self promoting ie and it's a piece of shit.
firefox gained a huge market share because the actual experience of the code is brilliant, not because of any self promotion.
all self promotion does is add a layer of noise over figuring out what to use. that is the ONLY reason google advertises chrome - because all the marketing scum out there has made it necessary.
So now we've reached the conclusion that marketing in of itself is bullshit? The evolution of marketing has lead us to cause the so called "scum" to exist because of how traditionally effective marketing has been. Now that it's so widespread its becoming increasingly ineffective. Thus, enters the scum, or in other words more creative ways to interrupt your attention.
The techie (or Silicon Valley) view of the economic world, while fruitful, is a very meritocratic. We only believe that cream of the crop always rises to the top. Unfortunately this is not how the world works and the OP's suggestion about self-promotion is evidence of such (read - Jobs v Wozniak). We read stories from Steve Blank and PG about "just make a good product and the rest will follow". While good advice, I can count on my hand the number of products that "suck" that are way more successful than the ones that don't suck. It's the reason SAP, MS, and Oracle still exist.
Why are techies like this? I believe its because we are extremely analytical pattern hunters - we hate replication and deficiencies. Marketing to us represents an inefficiency in the system because it doesn't represent 1 or 0.
> Why are techies like this? I believe its because we are extremely analytical pattern hunters - we hate replication and deficiencies. Marketing to us represents an inefficiency in the system because it doesn't represent 1 or 0
Actually it's not just that. True, techies recognize that marketing represents an inefficiency in the system, but, lacking social skills, techies are naive enough to think that they can improve the system. They can't, and they don't understand why (but look ma, I made a goooood product, why won't anyone buy it?). They assume that everyone has plenty of time on their hands to read the latest reviews on the product they buy, to compare specifications, and then to trial-test the product themselves, all the while being careful so as "not to fall into a marketing scam." No, most people are not like that. Most people make snap judgements in a split-second about whether or not to buy a product and if they feel like they spend too much time deciding then they simply move on. Techies specifically choose to ignore things like public image and social status (actually they replace the status ladder by their own one), and consequently suffer from it.
A non-technical user of this hypothetical iOS app won’t be able to tell if the author had to do some clever algorithmic hacks to get an acceptable level of performance, or if s/he spent a whole day figuring out how to work around an undocumented bug in some versions of iOS, or if the whole program is really a mountain of kludges that will cause endless pain to the next coder who tries to add a feature to it.
First of all, this is a false dichotomy—you’re presenting an example with two fantastic iOS developers who don’t self-promote and one mediocre one who does. In reality, it’s probably more likely the fantastic iOS developers who self-promotes gets noticed over the fantastic iOS developers who doesn’t self-promote.
Ignoring your rhetorical feint, though, I think it’s completely reasonable to say that—by definition—you cannot be a fantastic iOS developer if you produce things that nobody knows about or uses. I would call the mediocre apps that get usage the product of a superior developer than the good ones that don’t. Software that exists in a vacuum with relatively little adoption is more or less useless. (At least, if we’re talking about a consumer-focused platform like iOS.) It doesn’t matter how elegant your apps are if no one uses them.
The word mediocre is subjective and this just devolves into an ontological or semantic argument surrounding the meaning of mediocre. What’s mediocre to you may very well not be to lots and lots of other people. Or—if you prefer—in the form of an aphorism: ‘One man’s trash is another man’s treasure.’
I think Robert Greene has some interesting things to say about this ("48 Laws of Power" for example).
(I hope I'm properly representing some of his thoughts here)
Clearly #1 and #2 are ideal. Clearly #3 is not (however there can be a healthy and superior balance between #1/#2 and #3). But clearly #3 exists, just as #1 and #2, and WILL ALWAYS EXIST. Power can be achieved through any of the 3 means, and it's up to each individual to choose their own path. What "geeks" (among many others) tend to do is close their eyes to the fact that this power struggle exists, and decide to not play any game at all. This leads to an endless frustration and mounds of material for whining.
Note: I believe it is very unfortunate that most marketing exists and how ubiquitous it is.
> "Hey everyone, I'm really good at iOS development." <-- How is this at all harmful to anyone, and how is it bullshit, or making the world worse?
Someone might think that you are REALLY good and pass on someone who is much better at iOS than you, in fact so much better that he learned some humility along the way.
People better at something rank their skills lower than they actually are while people mediocre at something rate their skills very high.
So when you say "I'm awesome." then either you are mediocre or you really have mad skillz but you are being dishonest to yourself while saying that because you are so good that you think your skills are much lower.
Engineers who can actually evaluate the skill of someone claiming that know that from experience so they don't like people who boast and avoid boasting themselves.
Unfortunately this leaves technologicaly clueless people around them without any indication of competent, experienced engineer skills so those people, if in charge prefer and mediocre people who proudly pronounce "I am awesome".
Evidence for the Dunning-Kruger effect is based on statistics. It doesn't imply that anyone, or even most of those, that claims awesomeness are either stupid or insufficiently humble. Of course you should check someones claims. But if Brendan Eich tells you he is awesome at javascript --and he should--, then he is simply telling you the truth, but there are hundreds of others in the world that could validly make the same claim and simply be right.
Sure enough. But way technical people look at the world in absence of detailed data is based on statistics. And most of the times when someone claims that he is great at something he is either not good at all, or good but ready to say things that he doesn't believe in.
Either way you should be cautious around that guy. That's why (IMHO) intelligent people don't really like self promotion in other people and by extension do self promote themselves.
Generalists usually can't learn if someone is actually good or not at the thing he claims he's good at so they don't have the same statistics about the world as specialists.
And they don't look down on self promotion and proudly self promote themselves because if they see nothing bad about it only positive sides of self promotion remain.
My argument is not about what is true and who can self promote without lying, but about how minds work statistically and why specialists distrust self promotion while generalists (like managers who generally know what they employees do but specifically they have no idea) think.
> It makes my life worse every day as I have to filter through "good self-promoters" to find people who are actually doing interesting things.
Or maybe you are setting up a straw man there as the people you find interesting are simply bad at self-promotion?
At a party once, I met a graduate student in physics and a guy who worked for an advertising firm. The physicist made a self-deprecating joke about how he sees his occupation as not terribly productive (I guess he saw his own potential for making a big discovery as pretty slim), but then remarked with some relief that at least the fact that he can dedicate his life to research is "a sign of a wealthy society." Immediately after that, he went up in arms against the guy in advertising, confronting him with, "but what do you do that's useful?" I had to interject, telling the physicist, that without people willing to buy stuff including all the plastic toys (chemical engineering) and fancy gadgets (electrical and computer engineering), there would be much less currency floating around in the economy and we wouldn't have the wealthy society he spoke of just a minute ago, in which case the big physics projects like the LHC would not get funded (i.e. we would be back to the 18th century or earlier).
The people I find interesting are all over the board at self-promotion! It's barely correlated. That's the point. The self-promotion is completely unhelpful in directing my attention to anything useful, but it is designed specifically to try to fool me.
Nobody needs advertising to be "willing to buy stuff." Advertising shifts demand around from companies that are worse at advertising to companies that are better at it. What do you suppose people would do with their portion of the GDP if there were less advertising? Sit on their hands, because they don't aspire to anything? Would men, their savings accounts bulging with useless money, moan, "I only wish I wanted an iPad more?" Although I admit that it is unavoidable, I find it non-obvious that commercial advertising contributes anything at all to the economy, and supposing it does, I find it completely unbelievable that it is worth the hundreds of billions of dollars worth of labor spent on it.
> Nobody needs advertising to be "willing to buy stuff."
Untrue. First of all, even if advertising "only shifted demand around," it would still be worthwhile because our country participates in a global economy and we export many products abroad (as well as import others, but that's a different question). Second, the statement that advertising "only shifts demand around" is just plain wrong. Advertising creates demand, and this creation is overall a positive thing (admittedly there are plenty of specific negative examples). For one positive example: Americans didn't buy into cars simply because of utility. They bought into cars because of the entire "lifestyle" image created around owning a car -- and this image was created in large part thanks to advertising campaigns. There would be many fewer cars around today, and our economy would be much slower were it not for advertising.
To naysayers below: as Henry Ford's famous expression went, "if I asked my customers what they wanted, they'd tell me they want a faster horse." In other words: people did not immediately buy into the idea that a car is something desirable. At the time, cars were clumsy, noisy, not very comfortable or easy to drive. The whole idea of a car as something to aspire to had to be "pushed" onto the audience, and Ford was not shy about doing it (http://en.wikipedia.org/wiki/Ford_Model_T#Advertising.2C_mar...).
Americans didn't buy into cars simply because of utility. They bought into cars because of the entire "lifestyle" image created around owning a car -- and this image was created in large part thanks to advertising campaigns.
Nah. Show me a country with a similar low density as America where people don't buy cars almost as soon as they can afford them.
The advertising was certainly prominent, but it didn't drive the fundamentals.
Most Americans don't live in particularly low-density areas. The Los Angeles metro area is about as dense as that of New York; the fact that LA is car-based whereas New York is based on rail is due to infrastructure choices made based on people's desire to drive more instead of walking or taking mass transit.
That desire was in large part created by marketing portraying automobiles as signs of wealth, power, modernity, and of course sexual potency.
The Los Angeles metro area is about as dense as that of New York; the fact that LA is car-based whereas New York is based on rail is due to infrastructure choices
Yes, in the case of New York the infrastructure choices were literally set in stone well over a hundred years ago.
made based on people's desire to drive more instead of walking or taking mass transit.
We all have choices to make in life. You can:
A) Live in a place like Manhattan in a small, expensive apartment, high population density, crime issues, impractical to own anything that doesn't fit in an elevator (including a car), but you can walk around and it has a usable public transportation system. Or..
B) Live in a place where for less money you can have a single-family house, room for multiple cars, a lawn and garden, low crime, and a reasonable commute to work. But no subway system.
Most Americans voted with their feet in the 20th century and chose B. They didn't need convincing.
That desire was in large part created by marketing portraying automobiles as signs of wealth, power, modernity, and of course sexual potency.
That's ridiculous.
There's nothing more potent to a young couple than a house with a few empty bedrooms.
It's not ridiculous at all, it's very veridic. It's a basic advertising technique to link the product to some desirable value or quality. In the automobile's case, independence, which is already, in Western cultures, a trait of males and strongly linked to virility. They don't sell just the product, but the image that comes with owning it, the famous "lifestyle".
Edward Bernays is considered the father of modern PR and propaganda. Not a coincidence, he is the nephew of Sigmund Freud. He was the first to theorize the manipulation through the subconscious. And sex is one of the subconscious' most powerful forces. He participated in the US effort that succeeded in swaying the US public opinion away from isolationism and into the First World War. Not accidentally, this propaganda effort heavily featured virile imagery: young strong men as soldiers (which, incidentally, are the most expendable members of a society). Modern advertising is nothing more than applied propaganda and follows his ideas.
How naive of you to ask... No, how about you try to disprove it?
Unlike math, moth social science studies require years of work. I could of course go to a library or search Google to try to find something that would support my point (hint: most likely I will find something). Would that be proof to you? Regardless of what you think of it, it would still not be good enough for me to consider it as proof. Because it would be equivalent to what's known in the statistics circles as a "fishing expedition": cast a wide enough net and you will find something to support your opinion regardless of what your opinion is.
The best way to produce a true "proof" would be to ignore everything that's been written and perform a sociological experiment. That would require years of work, expertise in conducting similar experiments, and millions in funding. Is that what you are asking me to do?
It is impossible to make any progress in the soft fields without relying on intuition. Learn to accept it. Think of intuition as a little Bayesian engine built into your brain. Often biased, but if honed properly, extremely powerful. You are well warned not to trust everything I say; but that doesn't mean that you shouldn't seek out a better perspective on the world. Only through seeking a different perspective can one avoid being biased.
I'm not being naive here. I fully expected you not to produce any data, and you didn't.
No, how about you try to disprove it?
Because I'm not the one making the extraordinary claim here (that America's personal transportation infrastructure is primarily the result of a systematic psychological manipulation by advertisers).
I could of course go to a library or search Google to try to find something that would support my point (hint: most likely I will find something). Would that be proof to you?
It depends on what you find. Is it based on aggregate economic and census data, or is it simply testing individuals' susceptibility? Was it funded by a government trying to figure out where they needed to build roads, or an advertising industry promoting itself? Do the methods support the conclusions? How much does it support the claim we're discussing?
The best way to produce a true "proof" would be to ignore everything that's been written and perform a sociological experiment. That would require years of work, expertise in conducting similar experiments, and millions in funding. Is that what you are asking me to do?
There have, in fact, been many millions (likely billions) spent funding sociological and urban planning studies over the years.
Can you reference some serious study that even halfway supports the claim? I'll read whatever you come up with with an open mind.
Or are you expecting me to throw out my own experience and intuition and just "learn to accept" yours?
Because my experience says that where people work and live is a major life decision that people plan for and think about very carefully. People buy houses in the suburbs because they prefer not to hear the neighbors through their apartment walls or live in the shadow of the factory or office building where they work. People buy cars because they need to get to work and cars provide convenient, comfortable, and relatively inexpensive personal transportation.
My intuition tells me this explanation is sufficient and we needn't invoke Bayes, Bernays, Freud, or powerful psycho-sexual subconscious forces to explain it further. Heck, my intuition would sooner accept a purely Jungian explanation than this self-important Media Studies concoction.
A person in advertising once related to me that the studies they went by placed sex third in male attention-getting effectiveness. Food came in second after...wait for it...transportation. That's right, advertisers use transportation on its own to sell other products. They hardly needed to use sex to sell farmers a Model T or family cars in the 30's and 40's.
I think that my explanation will be better supported by data than yours. Here's why:
The automobile trend in the US started with the Model T: a utility vehicle if there ever was one. This trend was well underway far before the advertising-industrial complex really kicked into gear post-WWII.
Furthermore, people all over the world begin to prefer cars over walking whenever the economic/logistic factors support it. If the American phenomenon were really primarily the result of a specific set of machinations, you wouldn't expect it to replicate itself quite so consistently.
Money not spent on cars would spent on something else. or saved and lent to someone else who would spend it on something.
And if car purchases having no utility declined, its likely that the other things purchased might have utility, which means more wealth created in the long run. Not a slower economy.
Is this an example of something that helps the economy (since your premise above was that advertising is very important for the economy)? It certainly doesn't help productivity for every family to have a large house to take care of, and most of the spending to outfit and run that house is ultimately a waste.
... even if advertising "only shifted demand around," ...
Given the state of US consumer debt, you can make a convincing case that if this wasn't true 100 or even 20 years ago, it certainly is true now. (Unless you mean the top 5% whose wealth is skyrocketing, of course; they could probably be convinced to spend more of it since they won't have to pay it in taxes any time soon.)
"Miranda Priestly: 'This... stuff'? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select... I don't know... that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent... wasn't it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff."
It's a beautifully written defense of connoisseurship. I can't help but admire the force of the writing and the depth of knowledge conveyed by Anna Wintour's double. It's the best line of the movie.
But, getting past all that eloquence, and back to the point -- doesn't it seem like too much intelligence wasted on too little substance? I think the person in the lumpy blue sweater can say, I actually do not care about your convoluted story. I put this on because I have to wear something rather than nothing, but its history has no interest for me.
This is not a philistine rejection of all design. Just a certain frivolous part that takes itself too seriously.
> doesn't it seem like too much intelligence wasted on too little substance?
That's an interesting argument. The answer is no, and it's because fashion and other seemingly frivolous pursuits serve a very clear function in the society. Finding a mate, a business partner, a friend, etc. is often very difficult. You generally want to hang out with the best, the smartest, the most influential people possible. However there is no easy way to tell! It would be nice and easy if the best and the smartest were also the best looking, but it is not always the case. Also, there is no "IQ coefficient" badge on the forehead. There is really no way to tell other than either by asking questions (too direct!) or by observing subtle social clues. Fashion sense and social skills are some of those clues.
From the other side of the coin, when you are smart, you want to advertise that. But it would be unsubtle to put up an IQ coefficient badge on your forehead. And being unsubtle (which equates to failure to consider all possible consequences) is seen as a mark of low intelligence. It is the same way in the human society as it is in chess. In chess, if you don't think through as many possible moves as you can, you lose. So you try to look smart, subtle, sophisticated, and up-to-date, at the same time without coming across as too direct or vulgar. It is very hard.
BTW, the unkempt "nerd" look is also an advertisement -- albeit to a limited audience.
It works the same way in humans as it does in lyrebirds. All animal societies share some fundamental similarities.
Which would have failed utterly in the instance that the person being addressed was wearing something that she couldn't twist into being a result of the whims of the fashion industry.
But then of course, they'd just be rebuking bad taste, because it's not really possible that they might, after all, just be genuinely wasting time.
"Social skills are not bullshit; they are intelligence just like everything else. The fact that you only know how to do math does not show that you are intelligent; it only shows that you are specialized. The fact that women prefer men who are good at socializing is, ironically, direct Darwinian selection for intelligence."
You know, I'm tired of smart people apologizing that they're good at math/programming/physics/whatever. True, the fact that you are a math pro shows that you are specialized, but by being able to understand and achieve in this field you showed intelligence. I would define intelligence as the potential of acquiring new skills. "Soft" skills can be learned through books and experiment (i.e. reading How to Win Friends and Influence People, doing a salesmen course, etc.). The fact one didn't "learn" it and shows some seemingly innate ability just shows that s/he either learned unconsciously through imitation or through a lot of experimentation in his/her youth. Life xp and observation just led me to agree with what's presented by pg in http://www.paulgraham.com/nerds.html .
p.s. I'm also tired of this meme that women having some weird darwinian developed methods unlike men for processing relationships. While it may be true on some level people are making too much of it. They are ordinary persons. Just imagine a person that about half of the population is being aggressively nice to her since she's 14. Extrapolate and the rest follows.
edit: you can't imitate math. you can't imitate programming. being around people who are good at these (i.e. raised by a couple of professors) might give you some good learning stamina and people to consult with, but you still have to develop an internal understanding. Soft skill are different in that regard - you can make great strides by just imitating people who you think are appealing/confident/good communicators (to a degree). You might not understand why it works, but it will work.
> I'm also tired of this meme that women having some weird darwinian developed methods unlike men for processing relationships. While it may be true on some level people are making too much of it. They are ordinary persons
I didn't say that women have a biologically different brain at birth. I don't think they do. It's just that most women, starting from early childhood, are taught that other people are important, and that it is important to be nice to other people. The rest follows, as you said. This is how social skills are developed. And the part were girls compete at being "pretty" is their first lesson in self-promotion. Most boys growing up, on the other hand, often compete in tasks that have little social relevancy for whatever reason (or even are entirely anti-social such as anything that has to do with violence), and as a result do not develop advanced social skills.
I am a guy, and I prefer women with good social skills. I do not want to date some virgin from a strict upbringing who has zero self-confidence, regardless of how "hot" she is (btw, don't you notice how most men who talk about women being "hot" come across as rude?). I imagine the same is true for the preferences of most women.
I know both totally honest and trustworthy sales people. I also know others that seem trustworthy but actually don't know what they are talking about, lie constantly, yet so far after 10+ years in their respective careers somehow manage to get very far ahead of the game. You may say they are simply effective self-promoters and I should not be envious, but I disagree.
If you don't believe in a product, it is wrong to tell others it is great. If you have no idea how to do something, sure, say "No problem, I'll get right on it", but it is wrong to say "I have done that tons of times".
With products it is fairly easy to see what the truth is:
An advertisement for a product may say it is magical. A reviewer may agree. You try it yourself and find whether it is true or not, for you.
With people in the workforce though, especially in fields where the cause of a particular team's success or failure is quite difficult to quantify, detecting the bullshit artist from the solid player can be extremely difficult.
I learned to accept the world the way it is after I spent some time studying art. Many artists were effective self-promoters, but it is not seen as a bad thing because they were subtle and not pushy about it. When most people think of self-promotion, they think of a pushy, sleazy used-car salesman. That's a very narrow view of the world.
There can be beauty and subtlety in image-making, diplomacy, and other "soft" skills just as there can be beauty and subtlety in a well-written piece of code or in a theorem proof.
Learn to perceive the world from an impartial point of view of an outside observer (or from a point of view of someone wielding power), not from a narrow resentful point of view of someone trying to spread a hateful message to agitate others for whatever vengeful cause. Consider all possibilities. Unlike what the Tolkien's tale says, it is okay to like power; what's not okay is to misuse for a hateful cause. One can't know what misuse is without diligent observation of others. One can't become alpha by acting like a beta.
Recognize that even your claim that you dislike self-promotion is a mere attempt to promote yourself to others who (you hope) are just like yourself. Think again about whether people like yourself are a worthwhile bunch to be around. Strive to be around people better than yourself, not just around ones who are your equals. Read Nietzsche.
Actually it is the attitude like this -- the attitude that equates self-promotion with bullshit -- that causes problems for people with an engineering mindset.
The problem is that you have to get your audience to buy into what they don't know enough about to understand. Really, it's not their fault that they don't have your specialist knowledge. This is where, "Sell them what they want, but give them what they need," comes from. You can't sell someone something that they don't understand. But if you can sell them something and get their rave-reviews, they can bridge that gap for you.
Actually it is the attitude like this -- the attitude that equates self-promotion with bullshit -- that causes problems for people with an engineering mindset. Not only does such attitude (1) show that you consider yourself superior (bravo) to people who are doing the hard and often boring job of marketing/campaigning, but it also underscores (2) that you, at a fundamental level, do not value communicating with other people, and therefore do not value other people (marketing, at its basic, is communication), and (3) that you will not make a good leader because you lack the social intelligence needed to observe others, learn from your observations, and to pay attention to the details of your and your company's public image.
Social skills are not bullshit; they are intelligence just like everything else. The fact that you only know how to do math does not show that you are intelligent; it only shows that you are specialized. The fact that women prefer men who are good at socializing is, ironically, direct Darwinian selection for intelligence.