"The market can remain irrational longer than you can remain solvent." -- J.M. Keynes
Also applies to competitors of Venture funded vortexes like Uber/Lyft/Doordash.
Sure, in the long run your cloud kitchen with guest chefs and nifty social networking features might be a more sustainable model in the long run. But you'll never find out because your effort will be murdered by Uber's marketing spend.
The bigger they are (WeWork, Uber) the more satisfying they are to watch get “fixed”.
The market will eventually find the price, fear not.