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Don't get me wrong, for a sophisticated investor this is an excellent time to make money in the market. The thing is, I believe that many 'sophisticated investors' who come along for the ride in a bull market are unprepared for bear markets.

In bear markets the bias is down, up, and sideways at times - but mostly down. Most investors do not participate on the downside and so are biased against the trend.

There are exceptions though and there are more options available to individual investors than ever before. One simple way to play both sides of the market is synthetic ETF index funds such as those available through ProShares and others. (no formal affiliation, but I do have ProShares funds in my portfolio) With that disclaimer, here's a link: http://www.proshares.com/funds

These funds let you participate in either the short or long side of specific market indices, market sectors, or geographic regions. In some cases they even offer 2:1 leverage allowing you to say, gain 2% for every 1% drop in the DOW. This sort of investment timing generally is not recommended for an average investor. It is very risky stuff.

For the average investor, my advice is to buy gold (gld,xau), silver (slv,slw), and other scarce commodities. Over the past 5 years alone, the US dollar has already lost 65% of it's purchasing power as measured in gold (http://www.kitco.com/LFgif/au1825nyb.gif)



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