Yes, can this have a (2011) added to the title?

(That's the copyright on the footer of the page, anyways.)

I thought this was some new announcement at first glance.

Ok, added. Thanks.

10 years isn’t that long, I’m sure it’s still new to a lot of people

According to the history on the website it's been around since the '50s.

I came across it for the first time earlier this year and used it on a project. I really like it, but lack the vocabulary to explain why.

It’s a re-tracing of the original Helvetica plates. That effort itself is very recent, so as far as digital type goes, it’s very new.

I was wondering the same. I am familiar with it because we use NHG as our company font, but didn’t know that it was widely known.