Recently I ordered something online using an Apple Pay button, there were no address or payment forms to fill out, just confirm payment.
That was extremely low friction, but would still be too bothersome for a micropayment. If any such model wants to have success, it will need to be completely frictionless, with absolutely no interaction required. And it would need to work automatically everywhere, e.g. built into the ad services themselves. There are attempts (e.g. https://contributor.google.com/v/beta) but that's not quite as easy as it should be.
I think Apple Pay includes the bare minimum friction to determine that you actually want to spend your money. I don’t think any less friction is ethical. I assume the Google program uses a cookie or similar technical means to indicate your membership in the program, which you previously opted-in to paying for through a flow with affirmative consent. That seems like an appropriate solution, and it shows that this model is supported by current browser tech. Websites are free to create their own membership programs, or band together and form cooperative programs, devising any system they like to set prices and divide up the revenues.
For what it’s worth, I make around $20 a month off Brave BAT as a verified creator. It’s largely completely frictionless for people who set the wallet up.
I’m getting spam robocalls that I decline to voicemail. The next thing that happens is a popup with an image of my Mastercard, which I think is an Apple Pay screen, asking me to enter my PIN to pay.
What would happen if I had Apple Pay set to Face ID for confirm?
Is this really an Apple Pay request, or is it a look-alike?
You are absolutely correct. I was told that was the way to send a call to voice mail. I tried the double click, and it popped up Apple Pay, as you said.
I don’t think the level of friction of Apple Pay is too high - below that level you effectively have a subscription, not a micropayment, since you’ve pre-authorised disbursement. I’m no fanboi but Apple Pay is as good as it gets.
That was extremely low friction, but would still be too bothersome for a micropayment. If any such model wants to have success, it will need to be completely frictionless, with absolutely no interaction required. And it would need to work automatically everywhere, e.g. built into the ad services themselves. There are attempts (e.g. https://contributor.google.com/v/beta) but that's not quite as easy as it should be.