They grossed $694M in 2016, according to Wikipedia[0].
I think Craigslist benefits from a transparent business model that doesn’t rely on capturing and manipulating consumer data. They charge for job ads, which is a pretty straightforward model. Contrast that with the miasmic, tailored advertising business that Facebook has created.
Craigslist isn’t necessarily leaving money on the table, they just operate a more transparent business that’s more closely aligned with the public good. It’s still not realistic to expect companies to not try to maximize their earnings potential, that’s like asking your favorite football team to score fewer touchdowns. Facebook as a business is fundamentally misaligned with the public good.
