More likely, the whole system will just collapse and so we will use a private organisation who provides a service linking approximate names to websites, something like a telephone directory but it doesn't require you to correctly spell things and get the right prefix. It will occasionally be a problem where you search for "Honest Company" and it takes you to honest.co.fraud, but if it does that too often I guess we will switch to a competitor. I guess the main solution to that problem is to have a list of different possible matches, and require the user to pick the right one.