I agree there's serious potential for misleading customers, but also see the occasional merit of having both, ie, if you own Hank's Hotel you'd want the .hotel tld to correctly identify your business, and likewise helpmefind.hotels makes more sense than helpmefind.hotel. These are my arbitrary examples that do not outweigh the potential for the fraud of someone registering hanks.hotels maliciously. I think icann is a horrible entity and never should have existed.

On a different note, I like how many tlds there are now. .pizza is my personal favorite.