1) Everyone and their dog wants your email those days, which is bad due to engagement spam as mentioned in article, and privacy (those email addresses are probably flying around adtech servers which allow building up extremely detailed user profiles by those adtech companies).
Your website should allow "demo mode" to make me see what's the value it provides. No way I will go through registration on random pages that fail to immediately make me crave to use them. I ain't got time or will for that.
2) If you want to follow advice of the article, I'd rather not remove email field, but as I wrote before, allow demo mode, and at next step when actually registering the user, put a clear one paragraph sentence saying that you'll not be spamming me with your engagement stuff.
3) If you ask for email, absolutely verify it. There are way too many people who subscribe to all kinds of services using someone else's email. See this thread:
Your website should allow "demo mode" to make me see what's the value it provides. No way I will go through registration on random pages that fail to immediately make me crave to use them. I ain't got time or will for that.
2) If you want to follow advice of the article, I'd rather not remove email field, but as I wrote before, allow demo mode, and at next step when actually registering the user, put a clear one paragraph sentence saying that you'll not be spamming me with your engagement stuff.
3) If you ask for email, absolutely verify it. There are way too many people who subscribe to all kinds of services using someone else's email. See this thread:
https://news.ycombinator.com/item?id=24359980