Not sure setting up a k8s cluster qualifies as "hard work" the way the author describes it. It seems by "hard work" he means work requiring novelty, creativity or insight, not simply intellectual work.
Or emotional labor. But yeah, setting up k8s would not qualify. I thought there was an older version of the same general riff in Fast Company, which I can't find right now, but here is a blog post about a version that appeared in Free Prize Inside:
