It's from Bon Appétit, where Brad goes to a ranch in Texas. Jump to 9:30 for the soil bit. It goes on for a couple of minutes.
https://www.youtube.com/watch?v=EAO1A6EdVVA
Easy tiger, I believe they've been cancelled, in the pejorative meme sense of the term. Perhaps warranted (or not), but controversial nonetheless.
It's from Bon Appétit, where Brad goes to a ranch in Texas. Jump to 9:30 for the soil bit. It goes on for a couple of minutes.
https://www.youtube.com/watch?v=EAO1A6EdVVA