It has always been a 30% cut, even when it launched.
Apple did not raise the cut when the iOS app market got bigger.
Apple pricing is not cost-based, it is value-based.
Why should their pricing be cost-based? Why should they try to do an Amazon by sucking all the air in the room?
If that value-based pricing strategy translates into billions earned, great for Apple.
It could also have translated into billions lost, if their app store had turned into a ghost town. I’m sure it happened to other platforms.
I can care less if Apple has high or low costs to maintain their platform. That’s their problem, not mine. If I buy something it is because I want it at that price. If the price point is above my perceived value, I will not buy and both Apple and Epic will lose revenue but again, that’s their problem.
Epic has the option not to use IAPs if that sales model is not profitable for them at any price point.
It has always been a 30% cut, even when it launched.
Apple did not raise the cut when the iOS app market got bigger.
Apple pricing is not cost-based, it is value-based.
Why should their pricing be cost-based? Why should they try to do an Amazon by sucking all the air in the room?
If that value-based pricing strategy translates into billions earned, great for Apple.
It could also have translated into billions lost, if their app store had turned into a ghost town. I’m sure it happened to other platforms.
I can care less if Apple has high or low costs to maintain their platform. That’s their problem, not mine. If I buy something it is because I want it at that price. If the price point is above my perceived value, I will not buy and both Apple and Epic will lose revenue but again, that’s their problem.
Epic has the option not to use IAPs if that sales model is not profitable for them at any price point.