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A purse is a purse, do you think some purses are so ahead of the curve that people pay thousands of dollars for one, or do you think they are buying a brand name despite the cost?


Like I get what you’re saying but there’s also lots of luxury designer brands. The competition in that space isn’t about the margin on individual items. Like the market thousand high-end bags, shoes, or even art is a whole other world. Like do you think a Rembrandt is overpriced because paint is only a few cents?

But that’s so different from the smartphone space. Like iPhones were really a status symbol like a decade ago but you can get one now at like every price point and flagship androids aren’t much cheaper. You have threads full of people on HN arguing that Apple is actually the budget pick if you can afford to frontload the cost. I’m typing this on a used iPhone X that cost less than $400.

Like have we all forgotten when Apple released FaceID and then Samsung responded with the lamest front camera picture match thing?

Like yes lock-in is a thing, lifestyle marketing is a thing, brand loyalty is a thing, and momentum is a thing, but that doesn’t explain how Apple is seemingly able to do it so much better than everyone else. Because we could name companies that have all of those but still aren’t Apple.




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