>That means, for example, allowing purchases via webviews, particularly for products and experiences that are not zero marginal costs. Sure, that could mean less App Store revenue in the short run, but Apple would be well-served having to build more and better products to win developers over. At the end of the day, squeezing businesses that can stomach the cost of Apple development, both in terms of implementing in-app purchase and that 30%, by definition has less ultimate upside than growing the pie for everyone.
Apple shouldn't have to enable you to undermine their business with their own property. And no court would ever require them to.
The fact is that Apple hasn't changed the terms. It's been the same since the App Store began (technically it's become more generous to developers with the reduction in the fee for subscriptions after the first year). Meanwhile the iPhone installed base is magnitudes larger than it was in 2008, making it more lucrative for developers than ever. Apple would be well within their right to raise the fee, but the fee has only ever gone down.
That's addressing the moral argument of their business model. Legally, Epic has no case.
Apple shouldn't have to enable you to undermine their business with their own property. And no court would ever require them to.
The fact is that Apple hasn't changed the terms. It's been the same since the App Store began (technically it's become more generous to developers with the reduction in the fee for subscriptions after the first year). Meanwhile the iPhone installed base is magnitudes larger than it was in 2008, making it more lucrative for developers than ever. Apple would be well within their right to raise the fee, but the fee has only ever gone down.
That's addressing the moral argument of their business model. Legally, Epic has no case.