Of course I'm not. My entire point is that filtering out average Janes like me is antithetical to the long-term interests of POWER, and extremely weird for a cloud platform that allows you to spin up an amd64 VM in a few seconds for a few cents. You're left with an audience that has to use POWER (either because legacy or their purchasing colleagues thought it somehow was a good idea), not an audience that actually wants to.
It speaks volumes to me and says that IBM knows perfectly well that they are not interested in cost conscious customers but only want those for whom the IT department is a cost center and not a core strategic asset.
That's why you'll never see a Netflix or a Whatsapp on IBM infra. But banks, insurance companies, medical companies etc are still large contributors to IBMs revenue streams. If your idea of software development is agile teams and capable programmers churning out code to power your business then you're not an IBM customer or even a prospect.
If your idea of software is 5000 programmers as interchangeable cogs in a machine with an annual release and three month acceptance cycles then IBM is where you'll probably end up.
I understand that is how IBM thinks. I just don't like that they only think this way, as it feels like spoilt potential. IBM has all the pieces in place - they have great technology with high performance, ppc64le actually has pretty good apparent support from mainstream Linux distros, infrastructure and languages (for a non x86/arm architecture), and they have full "creative liberty" of where they focus their platform. It would be an awesome option to have for cloud infrastructure, but they keep it all to themselves.
They could be using that to do what AWS does with Graviton2 - cost control their completely integrated stack and make it a competitive advantage. Sell more performance per dollar despite having a non-amd64 architecture. Use it to give everyone more choice and competition. But instead they mostly use it to lock in their old (or new?) enterprise customers. The irony is that these two models could easily coexist, but they don't seem to understand the former and understand the latter very well.
And I can't help but think the latter is a losing model, as my strong impression is that the movement in the enterprise is away from "enterprise hardware", and towards commodity hardware. IBM needs to work on becoming commodity, in my opinion.
Oh, you are totally right, it is spoiled potential. But they've been doing this for so long it is impossible for them to change. Hence the very long and slow slide to the bottom. I'd see the Maffia change their tune before IBM ever will, way too much institutional inertia.
I know some of the IBM story from very close and it takes a certain attitude to even want to work there.
What's funny about this is that it used be be true - Whatsapp started on Softlayer, and didn't move away until Facebook bought them.
If IBM had even just kept pace and stayed behind AWS with Softlayer after they acquired them, they would have a healthy cloud business by now. It might be because I maintained a system on Softlayer both pre and post acquisition - so I was really close and able to see what was happening - but they squandered a huge opportunity there.
Ah yes, that's true, they in fact were hosted there at some point. I couldn't have picked a worse example :) Or; in a way it is proof that IBM is a bad choice for companies that operate at scale and are low margin and data heavy. Hosting costs must have been a substantial fraction of operating costs for Whatsapp (obviously, long after personnel).
To be fair, POWER is an open standard, and there's absolutely nothing stopping someone like Linode, DigitalOcean, or Hetzner from offering POWER-based systems at a smaller hourly price.
> To be fair, POWER is an open standard, and there's absolutely nothing stopping someone like Linode, DigitalOcean, or Hetzner from offering POWER-based systems at a smaller hourly price.
Well besides the fact that 1) IBM is the only party with both the capabilities and interest in making high performance Power based products [1], and 2) evidently does not understand how to (or why to) invest in bringing this to a general audience. I don't really care if they would do this in IBM Cloud or with other cloud infrastructure companies, but they don't seem to be doing either. In addition 3) why would other parties be interested in running Power when they can run amd64 or arm? It certainly doesn't look to have a price advantage...
IBM really needs to shepherd Power well - they're the only ones that can do it. But I can't help but thinking they seem to be leading it to the grave despite apparently very capable engineering.
[1]: And why would anyone but IBM go for Power at this point if they can have ARM too? An open license matters very little when compared to ARM's mindshare and momentum.
As it is, POWER is on a slow decline towards irrelevance by focusing only on milking their existing enterprise customers as long as it lasts.
Which is a huge shame, the POWER ISA per se is mostly fine, and their commitment to open firmware etc. for trustworthy computing (see Raptor) is a niche that for some reason interests nobody else.
If they want to turn it around and compete with x86, ARM and maybe even RISC-V on the low end, they need to commit to openpower. Get some interesting cores open sourced under the openpower umbrella, docs, open source bus interfaces for connecting stuff on a SOC, etc. And get some decent priced hardware into the hands of hobbyists and as dev boards for embedded.
