What good are books if we can't direct people at them? That book makes my case. The fact that Bernays was a major advisor for the media complex of America makes the book an even more significant piece of evidence for my position.
Ok...the main point is that there is a shadow government that shapes our culture and people's perceptions through mass media and by corrupting influential people for the purpose of endorsing certain ideas/products. In that work, Bernays details these types of "shadow governments."
"go read this book which explains my point because I can't explain it well enough to others." is not a convincing argument in the least.