Okay, this is crazy. This week I spent 5-10 minutes scrambling my brain to find this article [1], it was the first search result for "no more free sodas" (now, to be fair, it's now the first result for me on Google, too).

Thanks for bringing this onto my radar, I've added it to my pile of cool links!

1: https://steveblank.com/2009/12/21/the-elves-leave-middle-ear...