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So, at first everyone criticizes these guys for being on the wrong side of the chicken-egg problem, then everyone says they raised too much money and are being too ostentatious.

Seems like they're attacking the chicken-egg problem in the easiest way, to me, the domain name and big dollar shine on everything make them look more credible and established. And they have enough runway to focus on product for the first few years while growing the userbase without having to monetize immediately.

Could still flop a million ways, of course. It just seems like going all-in could actually be a viable way to attack emerging social networky markets.



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