Given the $350,000 price tag, I sure hope it's somewhat important.

I couldn't forget their product name and domain if I tried.

It's important, but only because the idea that you can have an exclusively mobile content sharing product is not realistic (right now). There's an expectation among users that they should be able to access the service from whichever screen they are using at that moment.

Ironically in Color's case, they don't even ask you to login, so there's really no way to do that. Therefore, the $350K has gone towards a really expensive splash page.

> I wonder how important is a domain name for a mobile type app?

Very important, given the crowded state of the App Store and the unorganized state of the Android Market.

This app will be spread among friends. If you want to install it, goto Color.com. Easy.

I am not so sure.

It seems that we share by sending links not by saying the name out loud.