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Are people really going to pay more than $30 for a t-shirt? I would think that people who like to spend a lot of money on clothes usually buy things other than t-shirts.


There is a store in my hometown that sells 'designer t-shirts' for $80 each. Never underestimate the psychological effect of 'pricey = exclusive'.


There are also a few of these in Kansas City.


That just happens to be my hometown... roughly.




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