The point is that we have all seen what happens when we start letting a single company dictate formats. Because the next step is "i can't believe those lazy fucking programmers can't support heic2" or whatever magical bullshit they come up with after abandoning heic1.

And it you want to talk about incompetence, I'd say pushing a format that is almost guaranteed to be incompatible with the millions of existing backends out there is profoundly stupid.