$700k for a 4-seater is not competitive with anything. Even Pipistrel Panthera at $500k is not popular, even if it is a very good plane. I am comparing with a $100k 2-seater, going 2 times larger for 7 times the price is bad math, considering you have a single engine, fixed gear,etc/ Yes, it compares with a SR22, but it is not what the market is expecting, a scaled-up 2-seater getting to 4 seats at $150k. That would be the killer plane, not the overly expensive ones at $500-750k available now.