> If Amazon had great customer service, there wouldn't be a large volume of people complaining.
Volume of complainers is an absolute number. Customer service can only reduce the proportion of complainers. If you have 50 complainers on 100 customers, bad customer service. If you have 50 complainers on 1,000,000 customers, good customer service.
You can conclude nearly nothing based on the absolute number of complainers in isolation.
Volume of complainers is an absolute number. Customer service can only reduce the proportion of complainers. If you have 50 complainers on 100 customers, bad customer service. If you have 50 complainers on 1,000,000 customers, good customer service.
You can conclude nearly nothing based on the absolute number of complainers in isolation.